It dawned on me the other day that your body, your physical self, is the most obvious portrayal of whether or not you make good decisions on a daily basis.
A body that is out of shape and unhealthy tells other that you aren’t able to look after yourself. That you aren’t educated or disciplined enough to be able to maintain health and wellness.
Subconsciously, your brain is constantly making decisions based on visual cues. Obesity is a sign of pathology and your brain instantly recognises this as poor genetic material. It’s like nature has spray painted a fluorescent ‘X’ across your chest and said, “Don’t mate with me!!”
You might laugh, but this does matter. Irrespective of your ideals about discrimination and everyone ‘getting a fair go’, people make decisions about you based on your appearance. And not just about your genetic fitness, but whether you might be lazy, dumb, lacking in self-control or all of the above. Would you conduct business or be friends with people that had these character traits?
Health is a self-responsibility. Unfortunately, since our default lifestyles don’t support health automatically any more, it’s something you’ll have to work for. And you know what that means! If it’s something you have to work for, you can bet your ass most people won’t do it.
Being in shape has never been more important. Not just so you can survive, but so you can LIVE. Don’t mistake them for the same thing.
Make the cover of your book as healthy, sexy and inviting as possible. I promise that the personal characteristics necessary to maintain a healthy body will carry over and make everything else in your life better.